Three overused terms at the pandemic time

Luciano Ambrosini
2 min readMay 4, 2020

Liberazione (Italian holiday =freeing)? I would start with three overused terms…

1) Social distancing: if this were the case we would be even more ruined than we already were (or than we will be in the post-pandemic?). Frankly, I would speak more of physical distancing/spatial distancing (not as Asimov, but simply of a metric type) and profess more of social communion.

2) Smart Working: de che? ( saying Roman = about what?) First of all, at the most, the lucky few are practising remote working … and with great bitterness (confirms) some “cultural” institutions have had the pleasure of discovering and practising it intensively only in the last few months, by obligation not by choice. Now if you were smart before, you will certainly be smart even after, and the work you do will also be; smart is a modus operandi, the “message” is you and it is certainly not in the medium (McLuhan will forgive us).

3) Multitasking: well I’ll tell you … it doesn’t exist! But as I usually say:

we can only experience a temporary allocation of our resources. Whether you want to achieve results or none, depends on how much you are able to keep the focus or lose yourself in multitasking

Multitasking (if we are not talking about software management) is simply a synonym of pathological hyperactivism capable of proving to oneself that we are working hard (but without result — thanks Ferriss). So do not get “pampered” by those who urge you to practice it … they do not know what it really means to “get your hands dirty”.

They still don’t know that a “New Normal” has already arrived. And you scholar? Are you still willing to pay for what a future cannot guarantee?

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Luciano Ambrosini
Luciano Ambrosini

Written by Luciano Ambrosini

PhD | Architect | Computational + Environmental Designer

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